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My 15 minutes January 28, 2017

Posted by brianlatimer in Pearl.
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I guess it’s not every day that you’re featured by the New York Times.

Back in May, I made a huge change, and left Apple – my employer for 20 years – to try something new, and joined a new startup named Pearl Automation.  The decision to make this change was a very difficult one – but was made a bit easier, since I was going to be working with a large group of incredibly-talented folks, many of which I had enjoyed working with in the past (on the iPod & iPhone teams, for example). This move has turned out to be a great change, and I’ve been having a blast.  It’s been a lot of fun to be in at the ground level of a new company, and our first product – RearVision – has been getting tons of great press, reviews, etc.

As a part of this interest, we were approached by the New York Times, wanting to do a feature story on us.  We were told the reporter would be around the office that day, but this wasn’t expected to impact most of us.  Then our CEO came by my desk, and asked if I would be interested in talking to the reporter, Vindu Goel. Although I went in completely unprepared, I did have a great discussion with him, and he seemed very interested in some of the stories I shared during our meeting. That discussion turned into a follow-up call about a month later, where he asked me for even more insights and details.  Still, I only expected to maybe be mentioned in the final article – or, if I was lucky, to perhaps be quoted.

Then, on January 2nd, 2017, our corporate PR guru (thanks, Katie!) contacted me and indicated I might just want to check out the lead story in the “Technology” section of the NYTimes that day.  Do you have any idea how surreal it is to visit the website of a globally-famous publication, and read:

At Apple, Brian Latimer was in charge of protecting some of the company’s deepest secrets.

Whoa.

I was very surprised to discover that the “hook” of the article focused on what I had discussed with the reporter: My background on helping define the New Product Security team at Apple, including methods for ensuring the secrecy of products while under development – and contrasting this with the more “open” process of development which we’re pursuing at Pearl. I was absolutely blown away that he would have chosen my discussion with him to be the focus of his story, and to feature these details so prominently.

I’m incredibly thankful to the New York Times, and Vindu Goel in particular, for the story – and indebted to everyone at Pearl for all of the work and contributions which I’m thrilled are being acknowledged by others.  It’s great to have our “little” startup now recognized worldwide, and I couldn’t be prouder of our team and everything we’re pursuing.

For reference, here are some links to the article – as well as follow-ups, other coverage regarding the story, etc.

There were also several re-posts of that article, at several other sites – all titled “Apple veterans reinvent its culture at auto-accessory startup“:

Even some mentions overseas:

And, there were other mentions on some popular tech blogs:

This latter one was probably my favorite:  I read Daring Fireball daily – it’s one of my favorite go-to sites for technology-focused stories, and is very popular with the tech crowd.  Enough so, that being featured there is what some consider a crowning achievement: Several friends reached out to me after seeing that post, indicating: “Yeah, yeah – being featured in the New York Times is OK, I guess.  But, dude – you were even Fireballed!” ;-)

One heckuva way to start 2017, huh?

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What an AWESOME birthday! September 14, 2008

Posted by brianlatimer in Fun, Home.
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Saturday, September 13, 2008 was my 40th birthday (ack!), and I had a great time. Not only did we have a great party planned at the Tech Museum, but my Dad had surprised me by flying in from Missouri to help celebrate. Truly a wonderful day, and one which I’ll always remember.

I just wanted to log some random impressions of the day, while they were still fresh in my mind.

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An Early Birthday Surprise September 12, 2008

Posted by brianlatimer in Fun.
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We’ve been prepping for my 40th (!) birthday for quite some time, and Patricia has been very stressed about the final preparations for Saturday’s event at the Tech Museum of San Jose. I’m sure it’s going to turn out great – but, will admit that the thing called “work” has gotten in the way of us getting things done as soon as we’d like.

Of course, it turns out that sometimes, events at work can be very pleasant surprises – like, say, when you receive an early birthday gift, all the way from Missouri.

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A new beginning… September 8, 2008

Posted by brianlatimer in Home.
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After far too long on hiatus, here’s a new entry to appease those staring in disappointment at what has become my (cob-)website.

I simply don’t spend enough time on what I’d like to do – like share my life with friends, document significant events in my life, etc. Work takes up too much time – even when I’m home, I’m doing work. This is simply not a good set of priorities for me to maintain.

But, I’d like to change that. We’ll see if I can type a few sentences much more often, and keep those friends more in-touch with what’s going on in my life.

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Passive resistance, like Gandhi January 4, 2008

Posted by brianlatimer in Uncategorized.
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A very-applicable video:

    Passive resistance, like Gandhi

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A call from the G-List December 30, 2007

Posted by brianlatimer in Fun.
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So, I’m out in the boonies (a.k.a. “My parents’ house”), so my phone doesn’t work well. Only after I get “into town” (Springfield, MO – on my way to the airport to fly back) do I actually get a notice that I have a voicemail – which was left days ago! (Gee, I love AT&T)

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Definitely High – definitely… December 16, 2007

Posted by brianlatimer in Rants.
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I’m still looking into what the heck I will need for obtaining REAL HD content for this HD-capable TV of mine. Yes, I’m considering a TiVo series 3, but it’s still too expensive, IMHO.

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A (minor) Christmas miracle December 7, 2007

Posted by brianlatimer in Fun, Home.
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I enjoy putting up our outdoor Christmas decorations every year. I usually do it in late November, or early December – so I have enough time to enjoy them before the holiday itself. And every year, I convince myself I’m going to allocate enough time so that I can actually verify all the lights work before stringing them up on the house.

Of course, I never do: When I eventually do start putting up lights, there’s only a few hours before dark, so I just rush headlong into stringing them up. Then, when lighting them, I get frustrated at how many “gaps” there are in the coverage – sub-sections of strings which remain dark, due to bad bulbs.

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My Life on the G-List November 30, 2007

Posted by brianlatimer in Fun.
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We got a chance to see Kathy Griffin at the Flint Center tonight, and it was great.

I’m not a “fan” of Kathy per se, but I do enjoy some of her routines. I have to admit: She was definitely on-task tonight – much (most?) of her material landed, and it was really a very very funny show.

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GTD = Great Tools for Developers (or something like that) May 2, 2007

Posted by brianlatimer in Apple/Mac.
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Igtd-1
I’ve been a strong (well, at least well-intentioned) proponent of the “Getting Things Done” methodology for quite some time now. This is the practice described by the wonderful book of the same name, by David Allen (more details on his site), which provides not only for an easy approach for managing an ever-increasing list of tasks to be completed, but also for ensuring you can act on them in a logical, stress-free manner.

There are many MANY Mac-based tools available for implementing this in your daily workflow, some of which are discussed in this great StarryHope article, as well as an older O’Reilly MacDevCenter article.

But my favorite app – by FAR – is currently iGTD – by an independent developer in Poland.

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